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9783899365818 - Frank Kressmann: Consumer Subjective Well-Being as a Core Concept in Marketing - Book
1
Frank Kressmann (?):

Consumer Subjective Well-Being as a Core Concept in Marketing (2007) (?)

Delivery from: GermanyBook is in english languageThis is a paperback bookNew bookFirst edition of this book

ISBN: 9783899365818 (?) or 389936581X, in english, 394 pages, Eul, Paperback, New, first edition

Ships within 1 -2 days
From Seller/Antiquarian, josef-eul-verlag
Broschiert, Ausgabe: 1., Aufl. Label: Eul, Eul, Produktgruppe: Book, Publiziert: 2007-04, Studio: Eul, Verkaufsrang: 690465
Platform order number Amazon.de (Int.): JJmPNq%2FvZtE6Hv4oumsQpsqwWCVRol06r%2BpWSIJMkMnVdeKen%2FaVDGzQ%2FumHSSCvuZhIN4f79SwC%2FRwQxmpVFudkKJG%2BmW0ZJqFPNFDWyCxWAvClHD35IJxdanfS3lv0cV9pRgds7Z925KCfi1sZIQ%3D%3D
Keywords: Architektur, Technik & Ingenieurswesen, Belletristik, Biografien & Erinnerungen, Business, Karriere & Geld, Comics, Mangas & Graphic Novels, Computer & Internet, Eltern & Familie, Fachbücher, Fantasy & Science Fiction, Freizeit, Haus & Garten, Geschichte, Gesundheit, Geist & Körper, Jugendbücher, Kalender, Kinderbücher, Kochen & Genießen, Krimis & Thriller, Kunst & Fotografie, Lernen & Nachschlagen, Liebesromane & -erzählungen, Medizin, Musiknoten, Outdoor, Umwelt & Natur, Recht, Reise & Abenteuer, Religion & Esoterik, Sachbücher, Schwul & Lesbisch, Sport & Fitness, Unterhaltung & Kultur, Fremdsprachige Bücher, Taschenbuch
Data from 07/13/2013 13:36h
ISBN (alternative notations): 3-89936-581-X, 978-3-89936-581-8
9783899365818 - Kressmann: Kressmann | Consumer Subjective Well-Being as a Core Concept in Marketing | Josef Eul | 2007 - Book
2
Kressmann (?):

Kressmann | Consumer Subjective Well-Being as a Core Concept in Marketing | Josef Eul | 2007 (?)

Delivery from: GermanyGerman bookNew book

ISBN: 9783899365818 (?) or 389936581X, in german, Josef Eul, New

From Seller/Antiquarian
Even ancient Greek philosophers recognized that happiness is the highest motivation for human behaviour. Hence, it is puzzling that research on purchasing motivations has not attempted to exploit this concept beyond the current extent. One reason for this shortcoming lies in the fact that the concept was practically non-measurable. Another one represents the wide-spread application of the concept of utility, which nowadays is nothing more than an empty shell used in economics and business administration to explain everything but means nothing. This work shows that the well-being experienced as a consequence of a purchase strongly determines brand-loyal behaviour. In addition, the author exemplary for the automobile industry shows which personal goals a consumer pursues and that attainment of these goals is responsible for the well-being experienced. In turn, attainment of goals depends on objective performance criteria of the vehicle and the garages. Thus, the author establishes a connection from objectively measurable performance criteria of a company via resulting purchase-related well-being to brand-loyal behaviour. To account for a high degree of heterogeneity among consumers in the car market, the author segments the market on the basis of the different needs consumers attempt to satisfy by purchasing a car.
Seller order number: 539038
Category: Spezielle Betriebswirtschaft
Data from 04/01/2018 21:31h
ISBN (alternative notations): 3-89936-581-X, 978-3-89936-581-8
9783899365818 - Frank Kressmann: Consumer Subjective Well-Being as a Core Concept in Marketing: Theoretical Basis and Application to the Automotive Sector - Book
3
Frank Kressmann (?):

Consumer Subjective Well-Being as a Core Concept in Marketing: Theoretical Basis and Application to the Automotive Sector (2007) (?)

Delivery from: GermanyBook is in english languageThis is a paperback bookNew bookFirst edition of this book

ISBN: 9783899365818 (?) or 389936581X, in english, 394 pages, Josef Eul Verlag, Paperback, New, first edition

Gewöhnlich versandfertig in 24 Stunden, Free shipping. Tatsächliche Versandkosten können abweichen.
From Seller/Antiquarian, josef-eul-verlag
Broschiert, Ausgabe: 1., Label: Josef Eul Verlag, Josef Eul Verlag, Produktgruppe: Book, Publiziert: 2007-04, Studio: Josef Eul Verlag, Verkaufsrang: 3056673
Platform order number Amazon.de (Int.): eZsoS%2BBzgoUtuQlLjyq25F3fzauuB4i6WrXg0LdYfMfpMhG1oAB80amkyB02ntlai82yoq9a%2FluYri%2FdLhZsAnIhLqkaVHmVd5R7e3h0Ys7zUTHUMLLWL%2F7IodqIjiOHC7NtACXhGJ4lgPjQ53e74Q%3D%3D
Keywords: Architektur, Technik & Ingenieurswesen, Belletristik, Biografien & Erinnerungen, Business, Karriere & Geld, Comics, Mangas & Graphic Novels, Computer & Internet, Eltern & Familie, Fantasy & Science Fiction, Freizeit, Haus & Garten, Geschichte, Gesundheit, Geist & Körper, Jugendbücher, Kalender, Kinderbücher, Kochen & Genießen, Krimis & Thriller, Kunst & Fotografie, Lernen & Nachschlagen, Liebesromane & -erzählungen, Medizin, Musiknoten, Outdoor, Umwelt & Natur, Recht, Reise & Abenteuer, Religion & Esoterik, Sachbücher, Schwul & Lesbisch, Sport & Fitness, Unterhaltung & Kultur, Wissenschaft, Fremdsprachige Bücher
Data from 04/01/2018 21:31h
ISBN (alternative notations): 3-89936-581-X, 978-3-89936-581-8
9783899365818 - Kressmann, Frank: Consumer Subjective Well-Being as a Core Concept in Marketing - Theoretical Basis and Application to the Automotive Sector - Book
4
Kressmann, Frank (?):

Consumer Subjective Well-Being as a Core Concept in Marketing - Theoretical Basis and Application to the Automotive Sector (?)

Delivery from: GermanyGerman bookThis is a paperback bookNew book

ISBN: 9783899365818 (?) or 389936581X, in german, Eul, J, Paperback, New

57.00 + Shipping: 3.00 = 60.00(without obligation)
Shipping costs to: Germany
From Seller/Antiquarian, InternetBuchhandlung A. Bell, [3194875]
Taschenbuch, Neuware, Internationaler Versand, PayPal, Banküberweisung
seller comment InternetBuchhandlung A. Bell, [3194875]:
Händlerbewertung: 95.2%
Platform order number Booklooker.de: A02jknZo01ZZ6
Data from 04/01/2018 21:31h
ISBN (alternative notations): 3-89936-581-X, 978-3-89936-581-8

9783899365818

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